Want to attract new talent? Leave the kids alone

We’ve been talking about ‘the skills shortage’ for most of the 48 years I have been in the construction industry.
In the 90’s I went into schools to enthuse about my work as a civil engineer, the kids didn’t seem at all interested. It didn’t work. It hasn’t worked.
Here I offer a different mindset, an alternative approach that is working. Now we need to scale it.

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